DealerCenter Digital Retailing
DealerCenter Digital Retailing: DealerCenter describes its digital retailing solution as a way to create an online shopping experience for independent dealers that increases the leads coming in. The company is a dealer management system provider whose product is built specifically for independent auto dealers.
DealerCenter Digital Retailing: Websites, digital marketing and digital retailing
The retailing tool sits inside that system.
The credit application step is the most specific feature. DealerCenter says a dealer can generate a digital credit application request directly from desking, using soft-pull inquiries to assess creditworthiness without affecting the customer's credit profile.
The company describes this as a less invasive sales process that helps a customer qualify for financing.
The company says it resells credit bureau services for Experian, TransUnion and Equifax, with direct connect integrations that give access to credit profiles, scores, OFAC and other bureau services. It describes a multi-lender platform using RouteOne and Dealertrack, with automation that speeds deal submission and approval for preferred lenders.
DealerCenter's desking tool calculates deals and loan payments, and its digital marketing tools let a dealer advertise inventory across online platforms. The DealerCenter pricing and company pages describe the offering and the business, and G2 lists the seller.
Autotrader's business site has separate digital retailing pages for independent and franchise dealers, which describe competing tools.
Because credit checks are regulated, a dealer should ask how consent is captured for a soft pull, how adverse action notices and other required disclosures are handled, how bureau data is stored and protected and how the tool records what the customer saw. Those questions belong with the dealer's compliance adviser as well as the vendor.
The record covers the online shopper-facing tools.
The category guide for digital retailing lists a neutral checklist for use with DealerCenter and other providers, including Dealer.com and Darwin. Test it on real data.
Get it in writing.
DealerCenter offers online-to-store continuity for independent dealers. The company lists inventory display, online credit applications, deposits, payment shopping through a tool called Deal Driver and a handoff to in-store desking, alongside premium websites.
It also describes four AI agents: sales lead follow-up, vehicle descriptions and photo cleanup, walkaround videos turned into branded inventory videos, and a website visitor agent. It reports serving over 22,000 dealers.
Independent stores should check which lenders respond to online applications, how deposits are held and who reviews the AI messages before they go to a shopper.
| Product or service | Function |
|---|---|
| Websites, digital marketing and digital retailing | Additional modules the directory tracks. |