Tealium
Tealium describes itself as a customer data platform. Its homepage says one platform collects, unifies and activates customer data in real time.
Tealium: Customer data collection
It is not automotive-specific. The platform page describes it as customer data orchestration with identity, consent and AI governance built in.
The company says it connects customer data across web, mobile, offline and IoT, and that privacy tools and features are part of the platform.
| Product or service | Function |
|---|---|
| Customer data collection | Collect customer data from many sources. |
| Identity resolution | Resolve identity in real time. |
| Activation | Activate governed data across channels, models and teams. |
| Integrations | A library of connectors to other tools. |
| Privacy and consent | Consent and governance features. |