Lambos Digital
Lambos describes itself as a streaming and connected TV advertising platform that aims to make TV advertising easy, affordable and measurable. Its site presents the Dorado DSP for building campaigns directly, streaming TV analytics reporting across multiple DSPs, and Amazon Marketing Cloud support.
Lambos Digital: Dorado DSP
It appears in this directory as a sponsor named on a dealership marketing conference list.
| Product or service | Function |
|---|---|
| Dorado DSP | A demand-side platform for streaming TV campaigns. |
| Streaming TV Analytics | Programmatic reporting across DSPs through an API. |
| Amazon Marketing Cloud | Analysis of anonymized data including Amazon Ads signals. |
| Full funnel integrations | Connections to other marketing systems. |
Lambos Digital: product details
Lambos Digital's home page presents a streaming advertising company with three products: the Dorado DSP, which it says gives advertisers direct access to buy streaming TV without hidden fees, streaming TV analytics that pipe programmatic reporting from multiple platforms through an API, and Amazon Marketing Cloud integration for analyzing anonymized Amazon Ads signals alongside an advertiser's own data. It says it can connect to marketing tools such as HubSpot, Infusionsoft, Zendesk and Salesforce so that clients do not have to wire up their own stack.
It is not automotive-specific.
Its process page lists ad management, budget, objective and client data, and its testimonials come from marketing directors at several dealership groups as well as agencies and startups, one describing a restructured media buying approach that cut unnecessary fees and refined targeting. These are client quotes selected by the vendor.
A dealer should ask how streaming impressions are tied to showroom visits or leads, what platform fee applies on top of media cost, and who owns the data and the DSP seat.
The company also describes a team that goes the distance for clients and lists a plain objective: transparency, automation and results. A dealer should insist on a sample monthly report showing spend by platform, impressions, completed views and the leads or visits attributed to streaming, before agreeing to a minimum budget.
It should also ask which third-party measurement partners verify delivery. Time it yourself.