Launch Labs
Launch Labs describes itself as identity resolution technology that resolves anonymous website traffic, activates audiences and measures performance. Its site lists solutions for agencies, media companies and automotive enterprises.
Launch Labs: Identity resolution
Its blog describes a product named Ignite that recognizes returning customers on a dealership website and publishes articles on dealership data and CDPs.
| Product or service | Function |
|---|---|
| Identity resolution | Unifying data and resolving anonymous traffic. |
| Activate your audience | Reaching identified audiences across channels. |
| Measure what matters | Measurement of campaign performance. |
| Ignite | A dealership product that recognizes returning customers. |
Identification followed by audience activation
Launch Labs presents identity-backed activation across email, direct mail, SMS, social advertising and other media. Its demonstrations connect a website interaction with subsequent channel activity, and its support description identifies measurement of broadcast campaigns using digital signals. launchlabs.ai
For a dealership, identification is the start of the workflow, not the completed campaign. Establish the permitted identifiers, the advertising destination and the suppression rules before activating the audience. launchlabs.ai
Then follow a test record through the selected channel and confirm that an opt-out or excluded customer stays excluded. launchlabs.ai