DealerSocket integrations: the 38 companies it lists

Solera dealership CRM and retail operations suite.

DealerSocket is mapped to 3 workflow categories (CRM & sales enablement, Dealer management systems (DMS), Inventory management), records a market of US and is at Reviewed evidence status in this directory. Its named product lines here are DealerSocket CRM, Auto/Mate DMS, Inventory+, RevenueRadar, DealerSocket Accelerate, DealerSocket Data Exchange, DealerSocket Desking, DealerSocket iDMS.

DealerSocket's certified partners page is a searchable directory that can be filtered by platform and category and shows special offers from some partners. Because the list loads by script, the static page gives little text, so this record rests on the 38 partners the directory captured. They span credit and compliance (700Credit, Equifax, Experian Automotive, ComplyNet), vehicle data and history (AutoCheck, CARFAX, Black Book, Kelley Blue Book, Manheim), communications and reputation (ActivEngage, Birdeye, CallRevu, CallSource, Conversica, Covideo, Podium), marketing and analytics (automotiveMastermind, LotLinx, Marchex, Orbee) and services such as Better Car People.

A certification is a statement by DealerSocket about a relationship, not a measure of how well data moves. A dealer should ask which partners are certified for its CRM version, whether the connection is bidirectional, what each partner charges for the link and whether a special offer changes the contract term.

The same partner may behave differently on DealerSocket's CRM than on its DMS, so name the product when you ask. Request the certification date, since a link certified years ago may not reflect the partner's current product.

Reading the list as a dealer would, the 38 names sort into jobs. Credit and compliance names such as 700Credit, Equifax, Experian Automotive and ComplyNet support the finance office.

Vehicle data names such as AutoCheck, CARFAX, Black Book, Kelley Blue Book and Manheim support appraisal and pricing. A large third group, including ActivEngage, Birdeye, CallRevu, CallSource, Conversica, Foureyes, Gubagoo and Podium, supports communication and reputation.

Marketing names such as LotLinx, Marchex, Orbee and TrueCar round it out. Ask which of these links your store already pays for elsewhere, since a certified partner you do not use is only a name on a page.

Before a first call, write down the three partners you already pay for and ask DealerSocket whether each is certified for the CRM you would use, and since when. Certification dates matter because a link built for an earlier version of a product may not carry new fields.

Ask what the partner charges for the connection, whether DealerSocket takes a referral fee that affects the price, and who supports a failing link, DealerSocket or the partner. Ask for a reference at a store that uses the same partner on the same product, and ask that store how long setup took and what broke in the first month.

Also ask for the full list in a file you can keep. A directory that loads by script is hard to archive, so request the certified partners by product and version with the date each was last confirmed.

Pick the partner that matters to your store first, for example 700Credit. Ask DealerSocket and that partner the same questions, separately: which products and versions, which objects and fields, which direction, how often, who pays and who answers the phone when the connection breaks at nine on a Monday morning. Write both sets of answers side by side. A match is a lead you can plan around. A mismatch is the finding, and it costs far less to learn before signature than during a rushed setup that has already started.