Dealer Inspire

Dealer Inspire is a Cars Commerce brand that describes itself as offering connected digital marketing solutions including websites, next-generation retailing technology and marketing services. Its page says the car business is still a people business and that the products are meant to accelerate how customers connect and transact with a dealership’s team.

Dealer Inspire official website

Dealer Inspire: Dealer Inspire Websites

The brand also publishes an OEM certified programs page, describing website, chat and digital advertising programs approved for manufacturers’ franchised dealers.

Dealer Inspire functions
Product or service	Function
Dealer Inspire Websites	Dealer websites built for connected experiences.
Conversations	A messaging product.
Online Shopper	A retailing tool for shoppers.
Prizm and FUEL	Product names the directory tracks for the brand.
OEM Certified Programs	Website, chat and digital advertising programs certified by manufacturers.

Dealer Inspire: product details

Dealer Inspire builds websites and related marketing for franchise dealers. Manufacturer program announcements describe it as a preferred or certified provider for Honda's nearly 1,000 U.S. dealers, FordDirect's roughly 3,000 dealers, General Motors' 4,000-plus dealers and Subaru's more than 570 retailers.

Those programs matter to a dealer because each brand sets which providers its stores may use for co-op-eligible sites. Program status matters more than features.

Beyond the site, its product names include Conversations for messaging, Online Shopper for digital retailing and Fuel for inventory-driven advertising. A dealer comparing it with other providers should confirm its own brand's current program status, which of these tools are part of the website price and how content and the domain move if the contract ends.

Compare tiers before you sign. Online Shopper handles retailing.

Cars.com's June 2020 announcement of the Honda agreement gives the clearest account of what the website platform includes. The release names personalization and geofencing, a Lightning Inventory search, the Conversations messaging product with live video and SMS texting, and PRIZM, a reporting dashboard it says comes with every site at no extra cost.

It also says the company was founded in 2011, is based in Naperville, Illinois, and already worked with about 220 Honda dealers on advertising before it was approved for websites.

Dealer Inspire connections

Dealer Inspire published connections
Connected company	Published relationship	Source
Impel	Vendor-reported integration Not established: confirm with both providers for the dealer's configuration Not established: confirm with both providers for the dealer's configuration	impel.ai · September 1, 2026